privacy policy

This Privacy Policy describes how myös shop (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from myosshop.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.  For users in Hong Kong, our practices are guided by and comply with the Personal Data (Privacy) Ordinance (Cap. 486 of the Laws of Hong Kong) ("PDPO"). This Privacy Policy should be read in conjunction with any Personal Information Collection Statement ("PICS") provided to you at or before the time of collection of your personal data. We are committed to upholding the six Data Protection Principles (DPPs) as outlined in the PDPO in our collection, handling, use, and disclosure of your personal data.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree withthis Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law. We will notify you of any significant changes, such as by posting a prominent notice on our Site or by sending you an email.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us. We are committed to collecting only the personal information necessary for the purposes outlined in this policy, and we will only use your personal information for those specified purposes.  In line with DPP1 of the PDPO, when we collect personal data from you in Hong Kong, we will ensure the collection is for a lawful purpose directly related to a function or activity of myös shop.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide and improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

• Contact details, including your name, address, phone number, and email address.
• Order information, including your name, billing address, shipping address, payment confirmation, email address, and phone number.
• Account information, including your username, password, security questions, and other information used for account security purposes.
• Customer support information, including the information you choose to include in communications with us, for example, when sending a message through the Services.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect about Your Usage

We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information (e.g., device type, operating system), browser information (e.g., browser type, version), information about your network connection, your IP address, and other information regarding your interaction with the Services (e.g., pages visited, time spent on pages, links clicked).

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

• Companies who support our Site and Services, such as Shopify.
• Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.
• When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with (such as advertising and analytics providers), may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Also, see the section below, Third Party Websites and Links.

How We Use Your Personal Information

We will only use your personal information for the purposes (or directly related purposes) for which it was collected, as set out in this Privacy Policy or any PICS provided to you, unless we have obtained your express voluntary consent for a new purpose or as otherwise permitted by the PDPO.

• Providing Products and Services: We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, to send notifications to you related to your account, purchases, returns, exchanges, or other transactions, to create, maintain, and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges, and other features and functionalities related to your account. We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services that you may choose to use. In this case, Shopify will process your information as set forth in its Privacy Policy and Consumer Privacy Policy.

Marketing and Advertising: We may use your personal information for marketing and promotional purposes, such as to send marketing, advertising, and promotional communications by email, text message, or postal mail, and to show you advertisements for products or services on our Site and other websites. This allows us to tailor our marketing efforts to your interests.  For users in Hong Kong, we will only use your personal data (specifically, your name and contact information such as email address, phone number, and postal address) for direct marketing of myös shop products, services, promotions, events, and offers. You may opt-out of receiving direct marketing communications from us at any time, free of charge, by:

• Following the unsubscribe instructions contained in the marketing communication.
• Contacting us using the details in the 'Contact' section below. Once we receive your opt-out request, we will cease to use your personal data for direct marketing purposes as soon as reasonably practicable.
  
  
• Security and Fraud Prevention: We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.
• Communicating with You and Service Improvement: We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests to be responsive to you, to provide effective services to you, and to maintain our business relationship with you. Our legitimate interest in improving our Services includes analyzing user interactions to identify areas for enhancement.

Cookies

Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services (in our legitimate interests to administer, improve, and optimize the Services). We may also permit third parties and service providers (such as advertising partners) to use Cookies on our Site to better tailor the services, products, and advertising on our Site and other websites.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.

Our website also recognizes the Global Privacy Control (GPC) signal, which enables you to opt out of certain uses or disclosures of your information. If you notify us of your preference through GPC, we will treat such signal as a valid request to opt out of sharing / targeted advertising for the associated browser or device, and, if we are able to associate the device sending the signal to a Shopify account, we will apply the opt-out request to the account as well. To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/. Other than the Global Privacy Control, we do not recognize other “Do Not Track” signals that may be sent from your web browser or device.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for contract fulfillment purposes, legitimate purposes, and other reasons subject to this Privacy Policy. Such circumstances may include:

• With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing services, data analytics providers like Google Analytics, customer support platforms, cloud storage providers, fulfillment and shipping services).
• With business and marketing partners to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
• When you direct, request us, or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations, with your consent.
• With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business, for internal administrative purposes and to provide consistent services.
• In connection with a business transaction such as a merger, acquisition, or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

We have in the past 12 months disclosed the following categories of personal information and sensitive personal information about users for the purposes set out above in "How we Collect and Use your Personal Information" and "How we Disclose Personal Information":

Category	Categories of Recipients
Identifiers such as basic contact details and certain order and account information	Vendors and third parties who perform services on our behalf (such as Internet service providers, payment processors, fulfillment partners, customer support partners, and data analytics providers), Business and marketing partners, Affiliates
Personal information categories listed in the California Customer Records statute such as basic contact details and certain order and account information	Vendors and third parties who perform services on our behalf (such as Internet service providers, payment processors, fulfillment partners, customer support partners, and data analytics providers), Business and marketing partners, Affiliates
Commercial information such as order information, shopping information, and customer support information	Vendors and third parties who perform services on our behalf (such as Internet service providers, payment processors, fulfillment partners, customer support partners, and data analytics providers), Business and marketing partners, Affiliates
Internet or other similar network activity, such as Usage Data	Vendors and third parties who perform services on our behalf (such as Internet service providers and data analytics providers), Business and marketing partners
Geolocation data such as locations determined by an IP address or other technical measures	Vendors and third parties who perform services on our behalf (such as Internet service providers and data analytics providers), Business and marketing partners

We do not use or disclose sensitive personal information without your explicit consent or for the purposes of inferring characteristics about you.

We have “sold” and “shared” (as those terms are defined in applicable law) personal information over the preceding 12 months for the purpose of engaging in advertising and marketing activities, as follows:

Category of Personal Information	Categories of Recipients
Identifiers such as name, e-mail address, and phone number	Business and marketing partners
Commercial information such as records of products or services purchased	Business and marketing partners
Usage Data	Business and marketing partners

Third Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” We implement reasonable and appropriate security measures designed to protect your personal information from unauthorized access,¹ use, alteration, and disclosure. However,² any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes,or enforce other applicable contracts and policies. We will retain your personal information for no longer than is necessary to fulfill the purposes for which it was collected and as required by applicable law.

Your Rights

Data Access and Correction Requests (Hong Kong Users): In accordance with the PDPO, you have the right to:

• Ascertain whether we hold your personal data.
• Request a copy of your personal data held by us (a reasonable fee may be charged for processing such a request).
• Request the correction of any of your personal data which is inaccurate. To exercise these rights, please contact us using the details provided in the 'Contact' section. We will respond to your requests in accordance with the PDPO requirements, typically within 40 days."

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and, in certain cases, we may decline your request as permitted by law. We are committed to providing you with control over your personal information.

• Right to Access / Know: You may have a right to request access to the personal information that we hold about you, including details relating to the ways in which we use and share your information.
• Right to Delete: You may have a right to request that we delete the personal information we maintain about you.
• Right to Correct: You may have a right to request that we correct inaccurate personal information we maintain about you.
• Right of Portability: You may have a right to receive a copy of the personal information we hold about you in a structured, commonly used, and machine-readable format and to request that we transmit this information to another entity, in certain circumstances and with certain exceptions.
• Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information in certain circumstances.
• Withdrawal of Consent: Where we rely on your consent to process your personal information, you may have the right to withdraw this consent at any time. Withdrawing your consent will not affect the lawfulness of processing based on consent before its withdrawal.
• Right to Appeal: You may have a right to appeal our decision if we decline to process your request. You can do so by replying directly to our denial, and we will review your appeal.
• Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below or to lodge a complaint with your local data protection authority.

International Users

Please note that we may transfer, store, and process your personal information outside the country you live in. Your personal information is also processed by staff and third-party service providers and partners in these countries. These countries may have data protection laws that are different from the laws of your country.

If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email our Data Protection Officer at myoshair@gmail.com or contact us by mail at 1 Kowloon Park Drive, 9/F, Yue Hwa International Building, Tsim Sha Tsui, KL, HK.